LETICIA WELL BROWN EYE PENCIL

Leticia Well Perfilador Ojos Soft – Brown Eyeliner Pencil 1.2g – Display of 20 Pieces – Ref. 33213

The Leticia Well Perfilador Ojos Soft in Brown is the soft and natural variation of the brand's iconic eyeliner pencil. Designed for women who want to define and enhance their eyes without the dramatic effect of black, this deep brown eye contour pencil is a versatile makeup tool, accessible to all and perfectly suited for everyday use. Referenced under number 33213 and packaged in a transparent pot display of 20 pieces, it is a natural and essential complement to the black reference 33212 for any retailer wishing to offer a complete Leticia Well eyeliner pencil range.

An Ultra-Soft Tip for a Precise, Natural Line

Like all products in the Perfilador Ojos Soft range, this brown pencil features an ultra-smooth, gliding formula, specially developed for the sensitive eye contour area. The tip applies without pulling, without irritating and without effort, for an immediate and controlled result. The line is clean and adjustable: applied precisely along the lash line, it subtly structures the gaze; blended with a fingertip or brush, it creates a warm, natural smoky effect in earthy tones — a particularly on-trend look. The deep brown pigmentation ensures long-lasting wear, resistant to everyday rubbing, without smudging or unwanted transfer.

Brown: The Ultimate Natural Shade

While black is the signature colour of eye makeup, brown is its most natural and versatile counterpart. It is favoured by women who prefer a more discreet, softer everyday makeup look that is equally as defining. The brown shade is particularly flattering for:

? Fair and very fair skin — brown softens the gaze without hardening it as black can, creating a natural, luminous doe-eyed effect.

? Blue, green and hazel eyes — the warm contrast of brown enhances and intensifies the cool or golden nuances of the iris, making eye colour stand out beautifully.

? Golden, auburn and Mediterranean complexions — brown harmonises naturally with warm skin and hair tones for a coherent and elegant result.

? The natural "no makeup makeup" look — a strong and lasting trend, this discreet makeup style relies precisely on brown rather than black tones for an imperceptible yet polished "perfect skin" finish.

? Mature women — brown adds warmth and softness to the gaze, avoiding the severe effect that black can sometimes create on more mature skin.

That said, the brown eyeliner is not reserved for light eyes: it also suits dark skin tones and dark eyes, particularly for a natural daytime look or an earthy smoky eye in bronze and copper tones — very much in vogue.

Integrated Sharpener: Always Ready, Always Precise

True to the range's design philosophy, each brown pencil comes supplied with its own clip-on sharpener attached to the cap. This essential accessory allows the user to sharpen the tip at any time to restore the precision of a fine, perfect line comparable to liquid liner. It is also a strong commercial argument to highlight on your product pages and at the point of sale: a pencil supplied with its own sharpener is a complete, ready-to-use product with no additional purchase required — a perceived value criterion highly appreciated by consumers.

Transparent Pot Display: Visual Impact and Sales Practicality

The transparent pot display housing the 20 units is designed to maximise visual impact on the shelf and facilitate sales. Its open cylindrical shape allows customers to easily pick up a pencil, turn it over and observe the shade directly on the wood — a sensory and visual experience that encourages purchase. The shade is clearly and immediately identified on the upper band in four languages: MARRONI · MARRON · BROWN · MARRON, ensuring optimal readability for a diverse European customer base. Placed alongside the black display (ref. 33212), the brown display creates a coherent and attractive set that invites comparison and multiple purchases.

Ideal Pairing with Reference 33212 – Black

To optimise your assortment and sales, we recommend stocking both variants of the Perfilador Ojos Soft together:

• Ref. 33212 – Black: for intense, dramatic, evening and deep smoky eye looks.
• Ref. 33213 – Brown: for natural, everyday, warm and "no makeup makeup" trend looks.

These two references complement each other perfectly and allow you to cover the full spectrum of your customers' eye makeup needs, thereby maximising your revenue in this category.

Application Tips to Promote the Product to Your Customers

? Natural everyday line: Apply the brown pencil along the upper lash line for a subtly defined and naturally enlarged eye. Ideal for a discreet yet polished daytime look.

? Earthy smoky eye: Apply generously across the mobile eyelid and blend upwards towards the crease for a warm smoky eye in brown, bronze and copper tones — a strong trend every autumn-winter season.

? Soft lower lash line: Trace gently beneath the eye along the lower lid and blend for a soft, naturally rimmed look without any dramatic effect.

? Brow definition: As a quick fix, this pencil can also be used to lightly define and fill fair or brown brows for a natural, harmonious finish.

? Maximum precision: Regularly use the supplied sharpener to maintain a fine tip and achieve lines as precise as liquid liner.

Why Stock the Leticia Well Perfilador Ojos Soft Brown in Your Wholesale Catalogue?

✅ Essential complement to black: the black + brown duo covers the full range of your customers' eyeliner needs.
✅ Trendy and universal shade: brown is the most widely worn eye makeup shade for natural everyday use.
✅ Ultra-soft formula: smooth, gliding tip, non-irritating — perfect for the sensitive eye area.
✅ Rich pigmentation: deep brown, long-lasting wear for a professional result.
✅ Sharpener included: complete, self-contained product — no additional purchase needed.
✅ Turnkey display: transparent pot of 20 pieces, clear, attractive and ready to place.
✅ International signage: quadrilingual labelling FR/EN/ES/IT for a diverse European customer base.
✅ Trusted brand: Leticia Well is a reliable, established name in mass-market cosmetics across Europe.
✅ Fast turnover: universal product at an accessible price point = frequent restocking guaranteed.

Product Information

• Brand: Leticia Well
• Name: Perfilador Ojos Soft – Eyeliner Pencil
• Reference: 33213
• Shade: Brown (313 Marron/Brown/Brun/Marroni)
• Net weight: 1.2g per pencil
• Accessory included: Clip-on sharpener
• Pack: Transparent pot display – 20 pieces
• Application area: Eye contour, eyelids, waterline, eyebrows
• Texture: Ultra-soft, gliding
• Wear: Long-lasting
• Target: Women, all ages, all skin tones
• Sold as: Wholesale only